Category Archives: framing

22/10/17: Framing Effects and S&P500 Performance

A great post highlighting the impact of framing on our perception of reality:

Take two charts of the stock market performance over 85 odd years:

The chart on the left shows nominal index reading for S&P500. The one on the right shows the same, adjusted for inflation and using log scale to control for long term duration of the time series. In other words, both charts, effectively, contain the same information, but presented in a different format (frame).

Spot the vast difference in the way we react to these two charts...