140 billion to fight climate change?

Robert Goddard invented the liquid-fueled rocket.  The Saturn 5 booster that launched the Apollo moon capsules was just a very large version of his concept.  And yet, because Goddard was forced to raise the money for his experiments, his life was essentially wasted on demonstration projects.

Werner von Braun, on the other hand, was given full government, industrial, and academic backing for his rocket projects.  Not only did his rockets become usable weapons, his institutional arrangements were so powerful that when he replicated them in USA after WW II, the result was Saturn 5.  Goes to prove that while great ideas are important, nothing is quite as effective as a very large checkbook.

So while it is admirable that some wealthy corporations are intending to spend $140 billion on climate change, it isn't NEARLY enough to make a difference. It's Robert Goddard's arrangement when what we clearly need is von Braun's.  Again, it is another example of how folks think that climate change can be solved on the cheap.  And all the while, time is running out.  I wonder if folks will get it when Wall Street and Pennsylvania Ave. are actually under water.  Somehow, I doubt if even that will be enough.

13 major US companies are pledging $140 billion to fight climate change


WASHINGTON (Reuters) - Some of the biggest U.S. corporate names on Monday offered their support - and billions of dollars in green financing pledges - to buttress the Obama administration's quest for a global agreement on combating climate change.

Google, Apple, Goldman Sachs and 10 other well-known companies joined the White House in launching the American Business Act on Climate Pledge, a campaign that the White House said would inject $140 billion in low-carbon investments into the global economy.

Massive private sector commitments are seen by participants as essential to getting a global agreement on climate change in Paris in December. Emerging nations have demanded that any agreement include tens of billions of dollars in financing from developed nations to help their economies adapt to a low-carbon future.

Although not all the corporate pledges represented new commitments, Monday's announcement showed the administration's ability to get private sector buy-in for international climate change financing.

Mindy Lubber, president of environmental investor group Ceres, applauded the announcements but said the White House cannot rely solely on these pledges.

"Voluntary commitments alone will not get us the meaningful reductions we need," she said. "Strong carbon-reducing policies are hugely important."

None of the companies involved in Monday's announcement were from the fossil fuel sector of the economy, though the White House said there could be a second round of pledges in the fall ahead of the Paris conference.

Other companies included General Motors , Bank of America , Microsoft and Coca Cola , many of which also announced measures to reduce their own greenhouse gas emissions and deploy more clean energy.

The White House said the companies' promises would lead to at least 1,600 megawatts of new renewable energy being brought on line. Water-use intensity would be reduced by 15 percent and the companies would target zero net deforestation in their supply chains.

Google, which claims to be the biggest corporate purchaser of renewable power globally, pledged to triple those purchases over the next decade.

In a blog post on Google's website, CEO Eric Schmidt said while the private sector can play a leadership role on climate change, it needs political certainty to encourage companies to scale up their investments.

"We need the world’s political leaders to confirm that investments in clean energy are sound, and that the laws and policies meant to enable such investment will be designed for the long term," Schmidt wrote.

Among other elements of the plan, Apple , one of the 13 companies, pledged to bring nearly 300 MW of renewable energy online in five states and the Sichuan province in China. Berkshire Hathaway said it will retire 75 percent of its coal-fueled generating capacity in Nevada by 2019.

Soft-drink manufacturers Coca Cola and Pepsi Co. vowed to reduce the carbon footprint of their businesses: Pepsi pledging to expand its sustainable farming initiative for its supply chain, and Coca Cola saying it would reduce the carbon footprint of the "drink in your hand" by 25 percent by 2020.

Obama needs voluntary private sector participation because the Republican-controlled Congress, which has power over public financing, appears reluctant to authorize extensive spending on renewable energy investments.

Secretary of State John Kerry is scheduled to host an event at the State Department on October 20-21 to "highlight American leadership in climate investment and innovative solutions to our toughest climate finance challenges." more