Business series and movies over the Internet, such as Netflix, not only get more and more subscribers, but also more recognition to create their own series and movies with excellent quality. Cable companies, especially in the United States, have launched a counterattack, not always clean strategies.
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What is the secret of Netflix movies and series to produce super high quality? The company’s online TV and film repeats a formula that perhaps seems familiar: that of Google, analyzing billions of data, to know exactly what they want to see their subscribers.
After refusing for years to accept that the business model of internet TV had enormous potential, the cable TV companies have begun to react. In some cases, dirty strategies, such as charging their subscribers extra services such as Netflix or Hulu.
The business evolved along with the Internet and later added to its offer rent ‘online’, the right to view content directly on a computer, without having to receive a DVD by physical mail.
Years later, while Blockbuster closed his service points and was declared bankrupt, Netflix eliminated its offer physical DVD rental, to concentrate on the business of streaming online, increasingly profitable.
Since 2013, the company is dedicated not only to transmit content but also to produce it.
Netflix has produced comedies like Kimmy Unbreakable Schmidt, dramas like House of Cards and Narcos, and even films like Beasts of No Nation, all with excellent quality and reception by the public.
And while quality is due to its directors, writers and actors, reception by suscripotores Netflix is no coincidence; the company declares itself as a “machine data” that processes information about its subscribers what they see and what they like most, done just to create content for them.
Maybe that’s why the company does pilots for their series, but simply to be acclaimed releases. Although analysis firms like Morgan Stanley Wall Street believe that the chain depends on the fate as the others, and will like all successes and failures.
Competition finally reacted
For years, companies of TV streams wire had a reaction lifeless to services like Netflix and Hulu, although these offered their underwriters significant advantages: see whatever they wanted, whenever they wanted, anywhere where there was Internet, without commercials .
Cable companies insisted that the delivery of content over the Internet was a fad, and viewers prefer the comfort of your living room, your TV and free to record a limited amount of content for later viewing.
When the TV with Netflix and Hulu apps brought to the room, they maintained their argument that was a temporary fad, and when the cable underwriters began to end their contracts, blamed on the economic crisis and said they would.
But subscribers not return and now ending 2015, cable companies have begun to show signs of concern and exchange.
Some, such as Time Warner, have begun to eliminate commercials up to 50% in primetime, to compete with the model ‘online’. The strategy implemented so far in the truTV channel could be extended to other, should operate.
Companies like Comcast have implemented strategies to criticism. A leaked memo this week by the journal The Verge confirms what many suspected: that the company imposed limits internet surfing to their subscribers, not to improve the quality of the connection of all, but to discourage the consumption of services streaming ‘like Netflix and Hulu.
It should be noted that Comcast is at the same time, a provider of internet and cable TV company.
Is Netflix really good producer?
Rob Toledo is not so convinced that the data is as useless as analysts say Wall Street.
The journalist published an analysis Exstreamist score obtained by Netflix series from 2013 to the time at the famous site Rotten Tomatoes. The chain best ‘ratings’ get for their new series is not Netflix, but HBO. But Netflix is second, beating ABC, CBS, NBC and Fox.
HBO itself is an interesting case study in the crisis of cable TV; the company initially insisted, along with others in the online subscription trends were temporary, but has since reviewed and changed its model, to make your own service ‘online streaming, called HBO Go, increasingly accessible to those who are not interested in paying for an expensive satellite TV subscription.
The value and usefulness of the information that can be obtained by services streaming may still be determined, but what is certain is that these companies have proven to be strong competitors to traditional cable companies.